Customer Acq. and Retention Weekly — Issue 501
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FROM: adam@grow.co
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Your weekly list of the best growth marketing content is here! No images? Click here GROW.co August 29, 2024 // ISSUE 501 GROWTH Insights into Global Mobile Game Marketing & Ad Spend Trends for H1 2024This is an excellent report created by Tenjin & SocialPeta. It does require a download. Two things really jumped out to me. #1 SocialPeta sees about 105 active creatives per advertiser per month. A lot of growth people will say "we test 100s of creatives etc" but in practice I find these ad accounts are often a lot more concentrated than folks would lead you to believe. #2 Tenjin's data has Mintegral as the third largest network by ad spend globablly in H1 2024 for both iOS & Android. Applovin is a $1 for iOS and #2 for Android. SOCIALPETA.COMWhat I learned managing a $100M+ Paid Ads Budget at eBayA good discussion of how the eBay team thought about geo incrementality tests, marginal ROAS, and trying to factor in LTV to their media buying. PPCHERO.COMGannett is shuttering site accused of publishing AI product reviewsReviewed was able to leverage the USA Today domain and internal links to compete in SEO but Google has smashed them so hard in the last 12 months that they've thrown in the towel entirely. Tinuiti's Q2 Digital Ads Benchmark ReportThis is based on their ~$4B in annual spend (which impressive in and of itself!). They note that Facebook Reels Overlays account for 10% of total impressions. Is MTA Ready for Retirement? A Fresh Take on Gen Z’s Ad InteractionsThis is a great guest post on the Measured revisiting the topic of CTR disparities between age groups (ie old people are clickers!) and what that means for click based optimization. MEASURED.COMPerformance Marketing Reboot - 8.28.24This is a great new newsletter from a guy at New Engen. He is really into bid multipliers on Meta (which for some reason have gotten a lot of attention recently!) and highlights how they used them to combat a spend distribution issue that was driving too much spend to older demos. The Hidden Truth Behind Incrementality Testing ResultsThere is obviously a lot of innovation in measurement with a number of great startups (Recast included) fighting for budgets and awareness. They've all started in different areas (MTA, incrementality, MMM etc) but are basically converging to be full suite solutions. This post is basically a warning to those embracing incrementality testing that statistical uncertainty can make incremental test results unreliable. GETRECAST.COMCAREERS & HIRING Paid Search Analyst @ Williams-SonomaSan Francisco, CAGrowth Marketing Manager @ FlowplaySeattle (hybrid)SEO Manager @ Live It UpRemoteDirector of Performance Marketing @ MycubeRemote / New York, NYManager of SEO @ ZocdocNew York, NYUser Acquisition Manager @ SandsoftBarcelona or RiyadhInterested in being listed here?Is your company hiring? If so, I'd be happy to include your job listing on our jobs board (for free!). We primarily post listings for marketing positions (as opposed to sales, operations, etc). I will also highlight a few each week in this newsletter.Simply fill out this form to share the details of your open position!Are you a growth marketer interested in being listed here anonymously? If so, respond to this email to let me know! After including your blurb in the newsletter I'll send you job requests from interested parties, but I will never disclose your name or company unless you actually want to be connected.Last week's open rate: 30.3% Last week's click rate: 2.1% * * * * Last week's most clicked link: PMAX Experiments Revealed: Including vs. Excluding Branded Search Terms   |
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